Really, I was hoping not to mention AC Grayling's new money-spinning scheme with attached humanitites cramming college for London University. Which is, apparently, a university in London. Although I'm not aware it qualifies for the Boat Race. Maybe it always gets knocked out in the group stages?
In any case, I was really more concerned about the way this nonsense was spreading through the not-quite-cutting edge academic glitterati. I was wondering whether Richard Dawkins' ego is now so large that it's collapsed under its own mass, forming a black hole that is sucking other academics in? If so, where will it end? In the end, maybe only Hawking radiation will be able to spare us the odd middle-ranking, literate scientist.