A striking comment from Drayton Parslow, whom I had a chat to over the fence earlier.
I forget how we got round to it, but I mentioned to him that Jehovah's Witnesses are annihilationists - believing that those who are not saved by the last judgment won't be condemned to an eternal Hell, but will simply cease to exist, like daleks meeting Rose Tyler on a "bad hair" day.
"Oh," remarked Drayton, "that's not much of an incentive, is it?"
Never thought of it like that before. I reckon that he's wrong, but I'm not quite sure how.