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Thursday, 11 November 2010

Zoe seems to be the hardest word

So the French Court has confirmed that Renault can indeed call their new car the Zoe, without infringing the human rights of girls with the same name.

Good news for the marketing departments of car companies, you might think. But bad news for Mr & Mrs Minor and their son Morris, Mr & Mrs Folks-Wagen and their daughter Sharon, Mr Austin Allegro, the new member of the Famille  Citroen (Xsara), Mr Robin Reliant, Minnie Cooper, and my dear American friend Pontiac Firebird. Not to mention a small boy of my acquaintance, little Harley Davidson. And dear old Alf A Romeo and Portia Cayenne, and the new posh, welsh member of our community, Dai Hatsu-Charade..

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