Heads you win, Tails you Can't Lose

A striking comment from Drayton Parslow,  whom I had a chat to over the fence earlier.

I forget how we got round to it, but I mentioned to him that Jehovah's Witnesses are annihilationists - believing that those who are not saved by the last judgment won't be condemned to an eternal Hell, but will simply cease to exist,  like daleks meeting Rose Tyler on a "bad hair" day.

"Oh," remarked Drayton,  "that's not much of an incentive, is it?"

Never thought of it like that before. I reckon that he's wrong, but I'm not quite sure how.