Just discovered that "Generation Y" isn't just a Billy Idol tribute band.
I feel pretty silly now, to be honest. When they said "we need to do more to attract Generation Y" I thought they just wanted us to hold a 70s Night in the Old Barn. I'm gonna have to see if Tesco will take back all that hair gel and sacks of bin liners.
This also explains why, at the Moot, they were discussing whether a Church Plant might help engage with Gen Y. And the baffled looks when I suggested a cactus.