The official emblem of the FIFA World Cup has been revealed. I've no idea about the usage rights, so I'll leave you to follow the link.
To me it mostly looks like a very sad ghost, gazing upwards wondering whether it has the energy to absorb somebody's soul. Sepp Blatter's, probably. It puts me in mind of the wraith of Stalinism, sucking the psychic energy out of the Mexican Day of the Dead, and setting out to consume Europe.
Or maybe it's meant to look a bit like the trophy.