Key demographic

I've been thinking quite hard about our marketing opportunities here. Although the UK has staggered out of recession, it will be at the cost of civil servants and other public employees.

Which gives me pause for thought. Our main customer groups - or "host species" as I like to think of them - have always been naive people, middle-class people and needy people. People that can be encouraged to do almost anything as long as you make them feel wanted - and some of them even have the skills to be useful.

Unfortunately, this means that the key demographic is needy, naive middle-class people. And I've a nasty feeling that a cull of middle-ranking public servants could therefore see our target market dwindling rapidly.

Maybe former council middle-managers could be encouraged to knit doilies for peanuts? In which case we could still be onto a winner.